Tampilkan postingan dengan label mcgarrybowen. Tampilkan semua postingan
Tampilkan postingan dengan label mcgarrybowen. Tampilkan semua postingan

Kamis, 23 Februari 2012

9821: Miracle Whip White.


Adweek presented the latest Miracle Whip commercial scheduled to air during the Academy Awards broadcast. The spot is awful for reasons that go beyond its clichéd, contrived writing and art direction. Specifically, its Whiteness makes the message irrelevant to contemporary America—and underscores the cultural cluelessness of the commercial’s creators.

Kamis, 26 Januari 2012

9716: C’MON WHITE MAN! Episode 17.


(MultiCultClassics credits ESPN’s C’MON MAN! for sparking this semi-regular blog series.)

Advertising Age honored mcgarrybowen as Agency of the Year, so MultiCultClassics decided to jump on the bandwagon too.

The shop has undeniably enjoyed great success in recent years, and is often recognized for its old-school ways. Well, the throwback style goes beyond client services and rainmaking. The agency website boasts having a diverse staff—alongside a company portrait debunking the claim. And glancing at the people section reveals mostly White people in charge. But the biggest example of maintaining Mad Men traditions is Chief Digital Officer John McGarry III, who happens to be the son of CEO John P. McGarry, Jr. Congratulations to the McGarry clan for proudly perpetuating the industry’s storied White male dominance and nepotism.

C’MON WHITE MEN!